Kintsugi - A Campaign

I was assigned to create an Instagram campaign. I opted for the title ‘Kintsugi’, which is a Japanese term relating to the art of filling the cracks of broken pottery with urushi lacquer mixed with gold or other metals. To me it simply is a very symbolic concept, in the sense that when an artwork breaks, those ‘cracks’ make them more unique and valuable. One could insert themselves in this concept.